Instead, they believe that the only way to make money in the milk-delivery business is to actually get into the milk business. Which is to make milk and deliver. Something a startup called Country Delight does. “That’s where the margins are,” says the first investor quoted above. “If you are producing your own milk and selling it, you can call it whatever. Organic, pure, and sell it at a premium. But that’s a dairy business, not a technology company.”