Using a more direct approach by 1:1 messaging is an intriguing takeaway... due to us all feeling we have a megaphone with the way in which we can engage our 'followers'.

This will be a lesson that I believe we can all better use to our ability to influence others, as true influence starts with an individual not a group.

If I could go back, I would have spent far less time trying to attract followers and far more time connecting with people one-on-one. Less tweets, more DMs.

Well said!!

Therefore, this implies that the only thing that matters on social media is the quality of your content.