I like the premise of this newsletter... "Inverting The Obvious"

This particular piece talks about a Vegan Food Chef being turned into a "far-right" conspiracy theorist predicated by his engagement rates as a result of him going further down the COVID conspiracy rabbit hole . .

from our inverted perspective, where the relevant flow of influence happens from audience to influencer and not vice versa."

In this article, the author deems this act as a "cybernetic accident". Really interesting concept, but now that I have this framework, I am sure one could find it in many instances online.