Some problems persist because they’re quite simply not worth solving.
The validity of the problem is as important as the problem itself.
Raw experience of the problem is an essential ingredient in the solution.
You can’t sell a solution to someone who hasn’t bought the problem. Most people deal with inefficiencies and contradictions in their lives, and are okay with simply remembering which photos they posted to FB and which they posted to Instagram.
The validity of the problem is as important as the problem itself.