Heads up: We're making Readup free for life to the first 10k users.8,409 spots remaining!
  1. Social media powered by reading.

    The best way to find, read and share articles online.

    App Store Badge
    antonsten.com | 15 min
    9 reads3 comments
    9 reads
    PadlockYou must read the article before you can post or reply.
    • dogbert1 week ago

      A good return experience is a good last experience that could very well lead to a purchase down the road.

      • Alexa
        1 week ago

        truth. Like the author, I refuse to ever sign up for the WSJ again. I had to get a subscription in college for a course and it was a nightmare canceling it. 10 years later & I'm still burned by it...sure says something about killing all chances of returning customers

    • Alexa
      2 weeks ago

      Agh, I love this musing. It's niche for people with a fondness for UX, but still such a good comparison. It makes me think of the applicability for other parts of life, beyond just tech & subscriptions.

      What if we instead focus on delivering a service that’s so good you’ll never want to leave, but if you do, you’d actually want to come back. End things on good terms. Remain friends.