There may be room for A/B testing the above-the-fold copy. As you remember, the thing that really got me using Readup was the promise of helping with my ADHD.
('tis funny, it was exactly the phrase 'designed for people with ADHD' that got me sucked in. Of course that's a really small demographic, so this is not a note on constricting the audience, but about personalizing it for everyone.)
In terms of the content hierarchy, it seems intuitively correct - consumers first, and journalists/or writers further down the bottom (demand needs volume, supply will follow).
I agree with what someone in the replies said about letting long-form user reviews live in a section of the website. A sort of 'case studies' section - will really help cement the perspectives and help communicate value with social proof.
Well done, Bill and Jeff, and I look forward to the (re)launch!
People who interact with me long enough understand I have an academic interest in porn (in the production, consumption but especially in the distribution - which is where Pornhub comes in).
There's something fundamentally curious about how something designed to be secretly consumed often applies some of the best techniques for its creation and its dispersal (if you're an engineer, you'll find articles about Pornhub's web optimization for video quite entertaining).
Pornhub's Instagram live is often wholesome, with porn stars coming online to speak about their lives, effectively humanizing them and endearing them to you. Then there's the end-of-year statistics where they tell you how the world consumed porn that year. Combine that with Pornhub's giving efforts and you're mostly in love with the brand.
This...this was very disturbing and horrifying. I am grateful it was published, and while it took me a few days to steel myself to read, I'm glad I read it. It has offered me a balanced and better view of this company, and of porn, and I am happy to see the light.