Overall, a pretty uncomprehensive article in my view.
However, it does it on the point that rankings are seemingly arbitrary year over year. It's sad that prospective students do not prioritize individual fit, course offerings, location, cost, etc. more and focus primarily on these rankings to guide applications.
The whole rankings ecosystem seems like a burden from the large alumni surveys to the data provided by schools and then the mysterious algorithm that consumes it all then spits out a score. It feels shallow and easy to manipulate.