For those severely underwhelmed by Dynamite like I was:
"In retrospect, “On” really feels like a last-ditch, full-out effort to break that barrier once and for all. For that single, BigHit brought out a literal brass band, produced two separate music videos and a dance video, dropped a radio edit featuring Sia, and shut down Grand Central Station for a fantastic taped performance on The Tonight Show. It was all great — and none of it was enough.
So BTS did what they said they’d never do: they changed tactics. They gave in. They released a song that was, for the first time ever, entirely in English.
Missing the mark with “On” seems to be the point at which the band capitulated on its longstanding rule about recording songs in Korean. And lo and behold, the moment they released that English-language song, “Dynamite,” the band suddenly got extensive radio play..."
For those severely underwhelmed by Dynamite like I was:
"In retrospect, “On” really feels like a last-ditch, full-out effort to break that barrier once and for all. For that single, BigHit brought out a literal brass band, produced two separate music videos and a dance video, dropped a radio edit featuring Sia, and shut down Grand Central Station for a fantastic taped performance on The Tonight Show. It was all great — and none of it was enough.
So BTS did what they said they’d never do: they changed tactics. They gave in. They released a song that was, for the first time ever, entirely in English.
Missing the mark with “On” seems to be the point at which the band capitulated on its longstanding rule about recording songs in Korean. And lo and behold, the moment they released that English-language song, “Dynamite,” the band suddenly got extensive radio play..."