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    The New YorkerJonah Lehrer1/22/1227 min
    9 reads2 comments
    The New Yorker
    9 reads
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    • jayvidya7 months ago

      This is fantastically written and fantastically useful - I work in creative fields and there is so much writing claiming the opposite, this is like a breath of fresh air. I think the skillful integration of group collaboration and solo work is an art, and great creative leaders master it!

    • deephdave
      Top reader this weekReading streakScout
      7 months ago

      The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions. The lesson of Building 20 is that when the composition of the group is right—enough people with different perspectives running into one another in unpredictable ways—the group dynamic will take care of itself. All these errant discussions add up. In fact, they may even be the most essential part of the creative process. Although such conversations will occasionally be unpleasant—not everyone is always in the mood for small talk or criticism—that doesn’t mean that they can be avoided. The most creative spaces are those which hurl us together. It is the human friction that makes the sparks.