Explains the fundamental reasons from a business perspective in how companies like Facebook, Google and Airbnb were able to burst on the scene and dominate the ways in which they have. Good insights.

What is important to note is that in all of these examples there are strong winner-take-all effects. All of the examples I listed are not only capable of serving all consumers/users, but they also become better services the more consumers/users they serve — and they are all capable of serving every consumer/user on earth.