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    on.substack.com | Hamish McKenzie | 5/18/20 | 11 min
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    • deephdave
      Top reader this weekReading streakScout
      2 weeks ago

      This is one of the key reasons we started Substack. We’re attempting to build an alternative media economy that gives journalists autonomy. If you don’t rely on ads for your revenue, you don’t have to be a pawn in the attention economy – which means you don’t have to compete with Facebook and Google. If you’re not playing the ads game, you can stop chasing clicks and instead focus on quality. If you control the relationship with your audience, you don’t have to rely on outside parties to favor you with traffic. And if you own a mailing list, no-one can cut you off from your readers.