Mild or otherwise, these incentives are also pervasive. Everywhere we turn, we face pressure to adopt crony beliefs. At work, we're rewarded for believing good things about the company. At church, we earn trust in exchange for faith, while facing severe sanctions for heresy. In politics, our allies support us when we toe the party line, and withdraw support when we refuse. (When we say politics is the mind-killer, it's because these social rewards completely dominate the pragmatic rewards, and thus we have almost no incentive to get at the truth.) Even dating can put untoward pressure on our minds, insofar as potential romantic partners judge us for what we believe.

In other words, we do need to teach rationality and critical thinking skills — not just to ourselves, but to everyone at once. The trick is to see this as a multilateral rather than a unilateral solution. If we raise epistemic standards within an entire population, then we'll all be cajoled into thinking more clearly — making better arguments, weighing evidence more evenhandedly, etc. — lest we be seen as stupid, careless, or biased.