“You do it because you’re enjoying yourself. When this is the case, you don’t give up when you don’t see growth; and when you don’t give up, anything can happen.”

“The only way a side project will work is if people give themselves permission to think simple, to change their minds, to fail — basically, to not take them too seriously,” says van Schneider. “When you treat something like it’s stupid, you have fun with it, you don’t put too much structure around it. You can enjoy different types of success.”