If you want to start something—a YouTube channel, a blog, a podcast, or a business venture—it’s a good idea is to be innovative; just not too much.

I'm a bit conflicted about this. Isn't the goal to be unique and fully stand out?

You need to be similar enough to look familiar, but not too similar to look like a ripoff. You need to be different enough to appear fresh, but not too different to become completely unrelatable. There’s a sweet spot where novelty meets familiarity. That’s where a hits come from.