Ever since I tried Adidas' innovative Boost midsole when it was released, I have loved and followed Adidas' innovation in the running shoe market. When I came across the Futurecraft 4D, which was mentioned in this article, I thought the technological personalization was incredibly cool, but it was obviously too expensive to be a commercial success. This article now opens my eyes that Adidas, as well as competitors like Nike and Brooks, understands the potential of this new technology. All of these companies are now looking for ways to make this personalized product cheaper so that it is commercially viable. I am very excited to see the result of this effort.
Ever since I tried Adidas' innovative Boost midsole when it was released, I have loved and followed Adidas' innovation in the running shoe market. When I came across the Futurecraft 4D, which was mentioned in this article, I thought the technological personalization was incredibly cool, but it was obviously too expensive to be a commercial success. This article now opens my eyes that Adidas, as well as competitors like Nike and Brooks, understands the potential of this new technology. All of these companies are now looking for ways to make this personalized product cheaper so that it is commercially viable. I am very excited to see the result of this effort.