This came up in my Corporate Communication class today. Pretty impossible to imagine how H&M dropped the ball so hard. Who let the image of a black boy in a shirt that says "Coolest monkey in the jungle" go online? Clearly their "routines have not been followed properly." I wonder if any brand/legal people will be fired as a result.
In some industries (certainly Hollywood & fashion) any buzz is good buzz. That's why creatives and design directors are always pushing the bar. The risk of not going too far once in a while is never being edgy enough.
H&M obviously isn't going out of business over this. And here we are talking about some ridiculously cute kids in H&M clothing. So who's winning?
(@erica - what was the b-school set saying about this case?)
This came up in my Corporate Communication class today. Pretty impossible to imagine how H&M dropped the ball so hard. Who let the image of a black boy in a shirt that says "Coolest monkey in the jungle" go online? Clearly their "routines have not been followed properly." I wonder if any brand/legal people will be fired as a result.
Any chance that H&M did it intentionally?
In some industries (certainly Hollywood & fashion) any buzz is good buzz. That's why creatives and design directors are always pushing the bar. The risk of not going too far once in a while is never being edgy enough.
H&M obviously isn't going out of business over this. And here we are talking about some ridiculously cute kids in H&M clothing. So who's winning?
(@erica - what was the b-school set saying about this case?)