And here, perhaps, is why Norm Macdonald died less famous than he should have been. He cared about jokes too much, when the business of comedy is not actually about jokes so much as audience shares and sponsors and streams and tickets. The comedy-consuming public claims to care nothing for these matters, of course; we only want funnier and funnier jokes. That is the theory, anyway, but in practice, the public is depressingly susceptible to hype. Fake funny sells. It often sells better than real funny, and it is significantly easier to produce. Norm despised fake funny, both in the industry and in daily life. It troubled him, the way you imagine that song coming out of the ice cream truck would trouble Mozart.
Having lived a considerable part of my adult life in Latin America I can tell you that latinx is not popular. It really does come off as cultural colonialism - but so do hispanic and latino. Ask a Paraguayan if he prefers latino or Paraguayo and he definitely prefers the later. Same with Mexicans, Guatemalans, Puerto Ricans, Cubans, etc.
It reminds me of grief I used to catch all the time. The first few years I was learning spanish I would take a short cut to saying "ciudadano estadounidense" (US Citizen) because it was tricky for me. I would say "americano". The response was always - "me too". Of course, all South Americans and North Americans are also 'Americans'.